Is it time for a new engineering position in the broadcast industry?

“The Broadcast IT Engineer”

The impact of the Information Technology world has certainly been felt in the ranks of traditional broadcast engineering for several years. Whether radio or TV, the systems we depend upon daily have become or will become more of an IT looking environment than the baseband audio and video world that has embraced broadcast engineering for years.

Is it time for a new engineering position in the broadcast industry? Will the “Broadcast IT Engineer” become the new job title for the broadcast technologist of 2013 and beyond? Or maybe this already is the new engineering position and we have simply not fully acknowledged in our industry and our own career progression.

How does someone entering the industry obtain the knowledge and skills of broadcast engineering and IT to successfully accomplish the demands of this position?  Is an experienced IT professional better suited for this role by learning the traditional diverse broadcast engineering skills? Is an experienced broadcast engineer better suited for this role by learning the necessary and diverse IT skills?

Who is best suited for the coming norm of the broadcast plant in the “IT Cloud”?

What are your thoughts?

Wayne M. Pecena, CPBE, CBNE

SBE Board Member, Chair – SBE Education Committee

 Wayne’s views do not reflect those of the SBE, or its Board of Directors.

Help your non-technical staff safely set up a great live shot in the field

Photo Courtesy of Frontline Communications

Photo Courtesy of Frontline Communications

The SBE offers a course on SBE University on ENG Truck Operations.  The course, designed for non-technical personnel, covers the basics necessary to produce a safe, good quality field produced shot from both microwave based vehicles and satellite uplink vehicles.  It begins with a concentration on safety, advances to the basics of microwave principles and operation, then on to audio, video, various IFB techniques, lighting basics, use of wireless microphones and some advanced applications.

Courses on SBE University are set up like textbooks, divided into 8-14 chapters.  There are quiz questions, graphics, a glossary, and a final exam.  Once you purchase a course on SBE University, you will always have access to it, including any updates made to the course.

How Broadcasters can benefit from Media Asset Management

Broadcasters have the opportunity to hear from Theresa Regli at The Real Story Group to understand not only the different components of a Media Asset Management (MAM) system, but also to help them identify their own requirements more clearly.  In addition, understand how various MAM system services work, find out who some of the particular MAM vendors are and the different industries they focus on, and differentiate among alternate architectures and approaches. This Webinar by SBE takes place May 16, 2013 at 2 p.m. Eastern.  Learn  More

Ennes Workshop tomorrow at the NAB Show

The Ennes Workshop at the NAB Show takes place tomorrow, April 6, 2013.   The lineup includes:

Time  Click here for Topic Abstracts       Click here for Presenters’ Bios
8-10 a.m.  Streaming Media Tutorial  Jan Ozer, Author
9-9:10  Opening Remarks  John L. Poray, CAE
10:10-10:25  “Talkin’ ’bout my generation” – Media Consumption Patterns – Myths and Realities  John Footen Cognizant Technology Solutions
10:25-11:10  Audio Video Bridging  Steve Lampen, CBRE Belden
11:10-11:40  Mobile Devices Location and Authentication Technologies; What they are, and how they could benefit Broadcasting  Lionel. J. Garin, PhD. Qualcomm Atheros, Inc.
11:40-12:45  Lunch  
12:45-1:30 p.m.  Making Integrated Production Systems (IPS) Work  Dr. Andrew Cross NewTek, Inc.
1:30-1:55  Cable…Moving to IP  So Vang Cable Television Laboratories, Inc.
1:55-2:15  Case Study of an Internet Video Delivery Solution  Paul Adrian latakoo
2:15-2:35  Meet Granville Klink  James E. O’Neal TV Technology Magazine
2:35-3  Fragmentation – the Challenge New Media Faces Reaching Customers  Jake Sigal Livio Radio
3-3:30  AES X192  Kevin Gross AVA Networks
3:30-4  Multicasting in a Unicast World  John Maniccia Octoshape
4-4:25  Providing an OTT Service – How Skitter Works  Robert Saunders Skitter
4:25-5  MPEG-Dash Tutorial  Kevin Streeter Adobe Systems Incorporated

Understanding IP Multicast in a Broadcast Environment

Webinars by SBE continues to offer IP networking training in the next webinar titled “IP Networking, part 6 – an Introduction to IP Multicast“.  Taking place April 25, 2013, the webinar explores Multicast terminology, the addressing utilized, switching and routing in a multicast IP network and more.  Wayne Pecena, CPBE, CBNE, who is presenting the webinar, will provide practical implementation examples to deliver AoIP and IPTV content in order to illustrate the theoretical concepts presented.

Broadcasters: Leaders who are well aware of their leadership style are more likely to succeed at their job than their peers.

The SBE Leadership Development Course, originally presented by the NAB, has been helping broadasters for four decades. The course, incorporating introductory and advanced topics within leadership, challenges attendees to recognize their weaknesses and identify ways of building teams and relationships. Topics of the course address specific challenges often encountered by broadcasters, including working within a team, communicating with upper management, resolving conflict and more.   

Instructing the course for the fourth year is Rodney Vandeveer, a professor of organization leadership and supervision at Purdue University. One attendee of the course said of Rodney, “I have never had an instructor grab and hold the interest of a group like Rodney.”

Subjects of this popular course include the fundamentals of leadership, a team building workshop, a leadership style assessment, motivation, insights into generational differences and more. 

The course is limited to 30 attendees and promises to be highly engaging and interactive.  Participants of the course appreciate how the material and subjects address issues specific to those in broadcasting. 

The course takes place August 13-15, 2013 in Atlanta.  Visit our website for more information and to register.

If you can’t find the content, you really don’t have it

It is often repeated that “if you can’t find the content, you really don’t have it.” What were once boxes of tape neatly labeled on a shelf is now most often files with cryptic names in some invisible place in cyber space. Digital asset management systems organize and make this content searchable. We all know how important metadata tagging is, but we broadcasters often see ourselves as living in a largely “turn and burn” world where an asset can have a short shelf life. Asset management systems can be expensive and complicated, suited for curation tasks like managing sports or news footage. Still, some larger facilities are now very dependent on asset management, and as time goes on there appears to be right sized solutions being developed for broadcasters. More importantly, the topic of asset management more and more frequently comes up in broadcast facilities; often in the context of moving a station’s content to the cloud, and as stations reach easily into very large remote storage locations. Asset management has a language of its own, and basic workflow principles that broadcast engineers should have a conversational knowledge of.

On May 16, Theresa Regli will present a webinar on Media Asset Management. This Webinar by SBE will focus on the ins and outs of the software systems that manage broadcast media assets and provide an excellent understanding of Media Asset Management “MAM” components and functions. Practical application requirements will be reviewed to understand who are the industry players, how the various MAM system services work, and understanding the implementation architecture approach. Theresa is a twenty-year veteran of the content technology industry, and offers a unique industry perspective to SBE members needing to learn about Media Asset Management. Visit our website for more information on this webinar.

 – Fred Baumgartner, CPBE

How can IP Multicasting benefit broadcasters?

IP Multicast is a unique aspect of IP Networking technology that provides “one – to – many” communications between a source IP host and numerous subscriber IP hosts. The use of IP Multicast for delivery of real-time media content often finds widespread use in the broadcast facility. The SBE is offering a webinar, presented by Wayne Pecena, to help broadcasters learn more about IP Multicast. Learn more

Interested in learning how to build an IP network infrastructure for your TV or Radio station? This webinar will help –

The IP Networking webinar series continues with part 5 focusing on “Building the KSBE Network”, by applying the concepts addressed in the first 4 parts of the IP Networking Webinar series. The end result of this webinar will be an understanding of how to build an IP network infrastructure often found in a broadcast environment. The “KSBE Network” will address layered IP network design, application of an IP addressing plan, use of VLAN’s, routing protocols, securing the network, and access to the network through a secure VPN connection. Thanks to Wayne Pecena for presenting this series! More Info

Welcome to the family, Chyron Corporation, Progressive Concepts and Tower Engineering Company!